How to Market Your Home in 2014

There are many great St. Cloud area homes for sale. Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call me at (320) 240-3363 for a FREE home buying or selling consultation to answer any of your real estate questions.

How to Effectively Market Your Home in 2014

A lot has changed in the St. Cloud real estate market and in the global market as well. In order to keep you updated with changing trends and technology, I will be informing you on the best ways to market your home for sale and also giving you an idea of what an open house now looks like.

Marketing:

An astounding 97% of buyers are now using the Internet to search for homes before they contact a Realtor or before they actually go and see these properties in person. 

Because of the heavy use of the Internet, you will need top-notch, professional photography. You need to capture all of the spectacular features that your home has. These photos need to be as good as possible, because when people look online you may only have one chance to impress them. Good photography can work wonders for selling a home quickly & for top dollar. 

The purpose of marketing and photographing your home is to create excitement and pique the interest of the buyers. When the buyer finally comes to view the property, you want them to get the feeling like they have gotten much more than they were expecting. You want to impress the buyer with more features and benefits than they ever expected.

If you're in St. Cloud and you're looking to sell, please contact me because I have some great stagers that can help you set up your home and give you the professional advice you need to get your home sold.

If you have any other questions regarding real estate in St. Cloud, please don't hesitate to contact me.

My Expert Advice for Sellers in St. Cloud

There are many great St. Cloud area homes for sale. Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call me at (320) 240-3363 for a FREE home buying or selling consultation to answer any of your real estate questions.

St. Cloud Real Estate - Tips for Sellers

I would like to let you know that our market here in St. Cloud is starting off very strongly, and we expect it to pick up as spring and summer approach. I'm going to start off by addressing some questions that I've been receiving from clients.

Listing Price vs Selling Price

Pricing a home is a very touchy thing, and you have to know how the market is functioning in order to determine a good listing price, which is what the seller initially asks for the home. The selling price is what the home actually sells for.

When we look at the market and trying to price homes, we look very closely at three different things:

1. How many homes have sold and closed? This will help determine what you can list your home at. You want an attractive sale price, and one that will also match closely with the value that an appraiser gives it. If your value does not match the appraiser's, you're going to be in trouble, so price your home carefully.
   
2. What is selling right away today? This will help determine your price, so you want to look at comparable properties and what they are selling for, as well as how fast they are selling.
3. What are you competing with? You need to know what sort of competition you will be facing in order to price and market your property correctly.

Currently, homes in St. Cloud are selling in 2-8 weeks. Some are staying on the market longer because they may be priced 5-10% too high, and they probably have some repairs that should be made.

So, once we bring your home on the market, we are going to be paying attention to what is happening in the market and how it is going to impact the sale of your home. We pay attention to new listings, sale prices, and inventory so that we can monitor your sale and get you top dollar for your home. 

When you get a purchase agreement on your home, we will present it to you and make sure the home closes smoothly and that the agreement will benefit you as the seller. I have closed over 3,000 transactions, so I know how to make this process as painless as possible.

If you're looking to sell your home in the St. Cloud area, please contact us and we would be more than willing to help price, list and market your home so that you can get top dollar.